The UK’s annual showcase for the sign making and digital printing industry, Sign & Digital UK opened at the Birmingham NEC exhibition centre today. So what’s new at this year’s show?
Epson’s SureColor SC-S range of wide-format printers work at resolutions of up to 1440 x 1440 dpi and are great for printing signage and POS (Point-of-Sale) displays. According to a survey conducted by Epson last month, retailers will increasingly fine tune the use of print and digital advertising by age, gender and the type of products we buy over the next 10 years. The retail marketing experts consulted in the survey concluded that, even in this digital age, in-store campaigns should always be supported by printed POS at the location where a purchase decision is most likely to be made.
The 10-colour version of the Epson SureColor SC-S70600 is also the company’s first 64-inch printer to simultaneously support white and metallic inks. Vivid colours, solid whites and metallic effects can be printed by the SC-S70600 on vinyl, photographic paper, canvas, clear film and other banner substrates. The 8-colour mode prints at a maximum speed of 27.3m2 per hour. Better still, these prints are protected for outdoors use, without the need of lamination, for up to three years. Such versatility doesn’t come cheap though. The RRP is £22,950 for this model.
Ideal for POS displays, signs, bus shelters, window decals and vehicle graphics, HP’s 1,200 dpi Designjet L26500 wide-format printer produces glossy prints with rich blacks on a broad range of materials such as paper, vinyl, film and fabrics. Keeping pace with today’s need for ever quicker printing and turnaround times, the L26500 prints come out dry and are immediately ready to be laminated or finished. Unlike most eco-solvent inks, the water-based HP Latex Inks don’t require special ventilation. Commercial printers and other businesses can return and recycle their ink supplies through HP’s free recycling scheme.
Roland’s SolJet Pro 4 XF-640 is capable of producing stunning banners, posters, roller banners, exhibition stands and other graphics for both indoors and outdoors use. This 64-inch beast of a wide-format printer reproduces photorealistic prints at 1440 x 1440 dpi resolution, and has an impressive maximum print speed of 102m2 per hour. It comes with a built-in Pantone spot colour library and easy-to-access front loading ink cartridge slots. There’s also an option on the SolJet for overnight and unattended printing. Not that we’ve ever recommend doing so – hey, Solopress are professionals don’t forget. Just be absolutely sure there are no typos or colour errors in your printing before you flick THAT particular switch and go down the pub for the rest of the shift.
Image Source: Roland DG UK on Facebook
Sign & Digital UK runs from today until Thursday 2nd May at Birmingham NEC. For more information, please visit the show’s official website at www.signuk.com or search for the #sduk hashtag on Twitter.
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