Coca-Cola created a billboard poster made entirely of wrapping paper last week, allowing Belgium shoppers to tear off a piece to wrap their Christmas presents…
Image Source: Duval Guillaume Modem
The Coca-Cola Company has tried another clever advertising stunt designed to give consumers a fresh look at the festive season AND the world’s best known brand of fizzy soft drink.
This time they equipped Belgium’s largest shopping malls with special billboard posters made of Coca-Cola wrapping paper, and then encouraged people to peel off as much ‘Open Happiness’ paper as they wanted to use on their own Christmas gift wrapping.
The YouTube video below shows some of the results of their unusual experiential marketing experiment:
Thinking The Box Outside
Coca-Cola partnered with advertising agencies Duval Guillaume Modem and Clear Channel to create this outdoor billboard poster and wrapping paper combo – using Coke’s iconic red and white colouring and swirl design.
“As the brand that stands for ‘Open Happiness’, Coca-Cola believes there’s no better time to open happiness than with Christmas,” remark Duval Guillaume Modem on their blog. “The iconic line ‘open happiness’ is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened.”
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