Charity campaigners use lenticular printing technology for an innovative anti-abuse poster with a phone helpline number that is only visible from a child’s point of view…

The anti-child abuse poster that can only be seen by children

Image Source: Anar Foundation

Spanish charity Anar Foundation are employing a clever 3D technique, originally dating back to the 1940s, in a new poster advertising campaign to stop child abuse. Using the latest technological advancements in lenticular printing, Anar’s poster doesn’t require 3D glasses and allows the viewer to see different images depending on the angle from where they look at it.

Children aged under 10 years old are more than likely to be around 4ft 4in or shorter, so they will instantly spot a ‘secret’ message on the poster saying: “If somebody hurts you, phone us and we’ll help you”. Anyone taller would just see the poster’s main image of an abused child. Anar hopes the poster will give children the confidence to call the charity’s helpline. Even if the abuser is standing next to a child in front of the poster, they would be none the wiser to the poster’s covert message of help.

Just an Illusion

Grey Spain, the advertising agency behind Anar Foundation’s anti-child abuse campaign, explains how the poster actually works in this informative YouTube video:

“Anar Foundation has very limited resources to raise awareness of their phone number to help child and adolescents at risk,” says ad agency Grey Spain on their YouTube channel. “Thanks to the publicity on media and all comments on social networks the campaign has achieved its main objective: raise awareness of the Foundation and their helpline.”

The novelty aspect of Anar’s poster has certainly caught the attention of the world’s media, with articles published on BBC News, Daily Mail, Metro, Wired and other websites here in the UK. Let’s all hope it works out equally well for the abused kids that Anar aims to help.

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Have Your Say

So what do YOU think of this charity poster? How would you utilise the 3D effect from lenticular printing in your own poster design? Please scroll down this page to the ‘Leave a Reply’ box below and post your message (you can also comment via the Facebook box)…

Author: Rik Haynes

Are you passionate about graphic design? My Google+ page at https://google.com/+RikHaynes is updated daily with the latest design news, free tutorials and inspirational work from the world's best web and print designers.

5 Comments

  1. Brilliant campaign making the most of technology and science but also with a clever message. Food for thought in so many ways. Thanks for sharing.

  2. Wow that is pretty clever and innovative. I agree with what John Steele said that we should use the same concept so that children cannot read adult material! Could work for some “adult” magazines….

  3. Interesting and novel idea. Can it be used the other way round to print posters only adults (taller people) can read?

  4. I think that this is a great idea. Anything that encourages abuse victims to come forward should be applauded. The agency that designed this poster have done an excellent job of generating publicity for the cause.

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