Charity campaigners use lenticular printing technology for an innovative anti-abuse poster with a phone helpline number that is only visible from a child’s point of view…
Image Source: Anar Foundation
Spanish charity Anar Foundation are employing a clever 3D technique, originally dating back to the 1940s, in a new poster advertising campaign to stop child abuse. Using the latest technological advancements in lenticular printing, Anar’s poster doesn’t require 3D glasses and allows the viewer to see different images depending on the angle from where they look at it.
Children aged under 10 years old are more than likely to be around 4ft 4in or shorter, so they will instantly spot a ‘secret’ message on the poster saying: “If somebody hurts you, phone us and we’ll help you”. Anyone taller would just see the poster’s main image of an abused child. Anar hopes the poster will give children the confidence to call the charity’s helpline. Even if the abuser is standing next to a child in front of the poster, they would be none the wiser to the poster’s covert message of help.
Just an Illusion
Grey Spain, the advertising agency behind Anar Foundation’s anti-child abuse campaign, explains how the poster actually works in this informative YouTube video:
“Anar Foundation has very limited resources to raise awareness of their phone number to help child and adolescents at risk,” says ad agency Grey Spain on their YouTube channel. “Thanks to the publicity on media and all comments on social networks the campaign has achieved its main objective: raise awareness of the Foundation and their helpline.”
The novelty aspect of Anar’s poster has certainly caught the attention of the world’s media, with articles published on BBC News, Daily Mail, Metro, Wired and other websites here in the UK. Let’s all hope it works out equally well for the abused kids that Anar aims to help.
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