Fireworks – how to achieve high res files
Some of our clients use a programme called Fireworks to create artwork but it is actually more suited to website design than print. This as standard, outputs at a low resolution so sometimes we receive files that are not of a high enough quality to use. However there is a crafty way to get something print ready from this programme. All you need to do is simply make the document four times the size that you are printing, so when the artwork is scaled down you end up with a high resolution image. So for example, someone creating an A6 flyer would want their artwork to be 592 x 420mm. A secret not well known, but very useful.
Business card size
Our customers ask for business cards in all shapes and sizes and whilst we completely subscribe to the ‘standing out from the crowd’ mantra, putting form above function isn’t always sensible. The best size for business cards is 85mm x 55mm but lots of people opt for the slightly larger American size of 90mm x 55mm which do not fit in to the card slots in wallets so make it harder for people to safely retain your details. For a slightly different looking business card try 85mm x 50mm instead. They still fit in to the slot but look a little bit more interesting.
Spot colours without paying for it
To get a striking bright solid colour, try using 100% of one of the process colours. For example 100% Magenta looks very striking when combined with black. Its a good way of achieving the spot colour look without paying top dollar for it.
Watch this space for more top tips!
