Category Archives: Printing

Blog posts relating to Printing

Printing Buyers Guide

November 7, 2011 by Rik Haynes

Baffled by all the choices and technical terms when you need your business cards, flyers, leaflets, brochures, posters, stationery and more professionally printed? Solopress.com’s printing guru Tim Hann is here with expert advice on how to get your commercial print … Continue reading →

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Watermark your way to the Web

September 2, 2011 by Rik Haynes

Exclusive Gears of War 3 video content made available through the use of digital watermarks in the latest print edition of Xbox 360: The Official Xbox Magazine… Leading magazine publisher Future has partnered with Microsoft and advertising agency UM London … Continue reading →

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Glossary of Printing terms

August 30, 2011 by Solopress

Here at Solopress we know the printing industry inside out, but we appreciate that it can be a confusing world. If you don’t know your gloss from embossing, or think that CMYK is a designer label check out some of … Continue reading →

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Printing for Councils – Get Your Messages Across AND Save Cash!

August 25, 2011 by Solopress

Why do Councils (City, County, District, Town Parish…) invariably turn to a commercial printer for all their printing needs – printed material that is intended to inform not sell? Because times have changed… Unlike in times of yore, these days … Continue reading →

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Key dates and events for quarter four 2011

August 16, 2011 by Solopress

Whether it be a novel event, a fundraising opportunity or a well known annual holiday, events can be a great excuse for a promotional campaign. Here are some of the key events for the coming months: September 8th- International Literacy … Continue reading →

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Pavement Display Boards – Make Maximum Impact at Minimum Cost

August 10, 2011 by Solopress

Pavement Display Boards (sometimes called A-Boards, A-Frames or Sandwich Boards), were one of the very first forms of advertising, and they are still going strong. Why? Because they are so simple and cheap: an eye-catching, engaging, affordable and highly-effective way … Continue reading →

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Did someone mention beer?

July 29, 2011 by Solopress

Hot on the heels of our rebranding post, we’ve just found out that Molson Coors, the owners of the Carling brand, have spent £7.3 on a rebranding exercise for the beer, which also involves the launch of a new product ‘Carling … Continue reading →

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Thinking of Rebranding? (A Change MIGHT Do You Good)

July 26, 2011 by Solopress

These days, it seems like everything is about ‘the brand’, doesn’t it? In fact, there comes a point when famous people stop being, err, famous people and suddenly become ‘a brand’. And before you know it, a brand is due … Continue reading →

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Don’t Drop the Door Drops! – The Value of Printed Direct Marketing

July 21, 2011 by Solopress

Saying Hello to Digital Marketing means saying Goodbye to printed Direct Marketing, right? Wrong. At least, not according to Royal Mail, whose new interactive mail service (accurately targeted door-to-door Direct Marketing printed campaigns that can be linked to cyberspace!) is … Continue reading →

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Stick ‘em up! 10 great ways for businesses to use stickers

July 12, 2011 by Solopress

Stickers can be as much a part of your marketing campaigns as your posters, flyers, booklets, brochures, swing tags, and product packaging. By utilising stickers you can convey your key messages and promote your brand, products, services, events, promos and … Continue reading →

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